Tuesday, June 26, 2018

An Energy Efficient Future via the PESTLE Framework


  • People
    • Mark (Larry's Guest)
      • Electric Leaf
      • PhD
      • We'll plateau at 10B people on earth
      • Space solar
      • Vehicles  
      • Housing
      • Replace fossil fuels with renewables
      • The Age of Heretics
      • Rockets in low Earth orbit
    • Larry
      • Orbital Space Colonies
      • Our economy is based on growth
      • Tech
        • EV
        • European Passive House
        • Solar Panels
    • Richard Webb

    • Eric

    • Mike Pritchard
      • Messerschmidt car link
    • Bruce

    • David
      • Has a link to PESTLE L2
    • Scott Elliott
      • Wireless power
      • Residential zone control
    • Susan S.

    • Steve Kubacki

  • Method
    • Get to know people, personalities and ideas
    • Determine where in PESTLE to start (highest pri/low hanging fruit)
    • Pass the plate to talk.  "Plate Spotting"
    • Ask if we're ready to move on
  • PESTLE Analysis
    • Political (Systems Level?)
      • Need to have a vision
      • Need a leader or president.  That's where reality is.
      • People spend 90+% of their time in unreality.
      • Andrew Yang - UBI
      • Requires political will
      • Market forces are for the good of the 80% while the 20% suffer
      • "Democracy is something that happens every 4 years otherwise we live in authoritarian structures." Steve K.

    • Economic
      • TCO and ROI?

    • Social
      • People like big cars and houses
      • Safety
      • Comfort
      • Mindsets and Cultural Fit
        • Sexy
      • People under 30 don't want to have a car
      • We could convince Lyft to use Larry's cars
      • People want SEXY
      • They are taboo
      • Companies are public
      • US is not the nanny state of Europe
      • US does have a cowboy, risk taking but we're also becoming way to soft
      • Politics close
      • Some people are truly about helping the world - Larry.  Marx's kids died he was so obsessed with his goals.  Musk and Bezos in this category. The power of the individual.
      • Some (most) will be sheep that follow.
      • Hyperloops from Seattle to San Diego in an hour are sexier than Harley Davidsons.
      • Nick Hanauer link - Mike Pritchard - Maybe he could lead the charge on it.
      • Corps that encourage this behavior
    • Technological

    • Legal

    • Environmental
      •  
  • 6 Thinking Hats
    • Process

    • Facts

    • Feelings

    • Creativity

    • Benefits

    • Cautions

  • Timeline (Phases/Steps/Tasks)
    • Sense of Urgency

    • Guiding Coalition

    • Vision

    • Communicated

    • Remove Impediments

    • Traction
      • EVs
        • Prius was popularized by celebrities
        • Prius in HOV lanes legal
      • Feminism
        • Males step aside and let women run things for a while 
        • A lack of collaboration
        • We don't take time to listen to totally hear and understand
        • Women hate going to meetings
        • Women have a different view of how to work together than men do
        • A good idea or name from each person
        • Who are people who we could add to our coalition
        • We have to be committed to finding this coalition
      • Project Drawdown
        • https://www.drawdown.org/ - 100 Solutions to Reverse Global Warming - Mark 
      • Women are the key
      • The world is run by male sociopaths
      • Millennials are interested, waiting for boomers to die
      • #meToo 
      • The media needs to carry the story.
      • Lobbying the media
      • Global Climate Change and Grief course at UW Bothell via Mark.  He knows the professor.
      • Schoolkids doing gun control - are they going to succeed?
      • Need to set an agenda for each topic
        • Indivisible
      • Passive House
      • Companies encouraging employees
      • News blackout on 2,000 kids in WA State who are homeless every night
      • 300 women in cages in WA
      • Need freedom of the press
      • Takes a strong editor to just go for it
      • Media Company - newspapers and media.  Reporting.
      • Bring back journalism - Richard
      • Rachel Maddow the highest rated anchor
      • AppsJack logo is three plates of varying sizes
      • "The Day After", movie - Mark
      • Hanson on Climate Change.  Corporations took over.
      • Inconvenient Truth.  Gore now working with China and working on coal.
      • Larry takes his tech to China.
      • "The Expanse"
        • Bezos TV
        • Computers are not in charge
      • Blockchain and Cryptocurrencies
      • Kickstarter
      • Patrion
      • UBI guy running for President
      • Hollywood movies and actors
    • More 

    • Anchor

Next Time
  • What can you personally do, personally change - Mark, Bionic leaf
  • More women
  • More diversity
  • Build Larry's car
  • Need to think about political action 
  • Where are the women?


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