Tuesday, July 10, 2018

Some Quick Amazon Seller Tips

Gleaned from the Seattle Profit Pirates Meetup on 7/5/18:
  • Amazon Seller Central has an app store now.  This is a good place to look for tools and whatnot for selling on Amazon.
  • Tech
    • Feedback Whiz is a handy tool for boost business, repairing feedback, improving product reviews, and automating high-volume emails.
    • Viral Launch is another tool for selling on Amazon.  It provides stats of how much people in categories are selling and helps with research.
    • Zon pages is another tool for boosting Amazon sales. 
  • Instagram good.  One guy at the group recommended focusing on building up cred on Instagram in particular.
  • Basics of the listing.  Multiple attendees agreed that great pictures are very important for the listing, as are the title and bullet points.  
  • Reviews are important but sales are more important.  Attendees said that reviews help stickiness of the listing but sales are the main driver for searchability. What if we were to try to sell these products for a deep discount (and state how big the discount is) so we can get sales up?  


Tuesday, June 26, 2018

An Energy Efficient Future via the PESTLE Framework

  • People
    • Mark (Larry's Guest)
      • Electric Leaf
      • PhD
      • We'll plateau at 10B people on earth
      • Space solar
      • Vehicles  
      • Housing
      • Replace fossil fuels with renewables
      • The Age of Heretics
      • Rockets in low Earth orbit
    • Larry
      • Orbital Space Colonies
      • Our economy is based on growth
      • Tech
        • EV
        • European Passive House
        • Solar Panels
    • Richard Webb

    • Eric

    • Mike Pritchard
      • Messerschmidt car link
    • Bruce

    • David
      • Has a link to PESTLE L2
    • Scott Elliott
      • Wireless power
      • Residential zone control
    • Susan S.

    • Steve Kubacki

  • Method
    • Get to know people, personalities and ideas
    • Determine where in PESTLE to start (highest pri/low hanging fruit)
    • Pass the plate to talk.  "Plate Spotting"
    • Ask if we're ready to move on
  • PESTLE Analysis
    • Political (Systems Level?)
      • Need to have a vision
      • Need a leader or president.  That's where reality is.
      • People spend 90+% of their time in unreality.
      • Andrew Yang - UBI
      • Requires political will
      • Market forces are for the good of the 80% while the 20% suffer
      • "Democracy is something that happens every 4 years otherwise we live in authoritarian structures." Steve K.

    • Economic
      • TCO and ROI?

    • Social
      • People like big cars and houses
      • Safety
      • Comfort
      • Mindsets and Cultural Fit
        • Sexy
      • People under 30 don't want to have a car
      • We could convince Lyft to use Larry's cars
      • People want SEXY
      • They are taboo
      • Companies are public
      • US is not the nanny state of Europe
      • US does have a cowboy, risk taking but we're also becoming way to soft
      • Politics close
      • Some people are truly about helping the world - Larry.  Marx's kids died he was so obsessed with his goals.  Musk and Bezos in this category. The power of the individual.
      • Some (most) will be sheep that follow.
      • Hyperloops from Seattle to San Diego in an hour are sexier than Harley Davidsons.
      • Nick Hanauer link - Mike Pritchard - Maybe he could lead the charge on it.
      • Corps that encourage this behavior
    • Technological

    • Legal

    • Environmental
  • 6 Thinking Hats
    • Process

    • Facts

    • Feelings

    • Creativity

    • Benefits

    • Cautions

  • Timeline (Phases/Steps/Tasks)
    • Sense of Urgency

    • Guiding Coalition

    • Vision

    • Communicated

    • Remove Impediments

    • Traction
      • EVs
        • Prius was popularized by celebrities
        • Prius in HOV lanes legal
      • Feminism
        • Males step aside and let women run things for a while 
        • A lack of collaboration
        • We don't take time to listen to totally hear and understand
        • Women hate going to meetings
        • Women have a different view of how to work together than men do
        • A good idea or name from each person
        • Who are people who we could add to our coalition
        • We have to be committed to finding this coalition
      • Project Drawdown
        • https://www.drawdown.org/ - 100 Solutions to Reverse Global Warming - Mark 
      • Women are the key
      • The world is run by male sociopaths
      • Millennials are interested, waiting for boomers to die
      • #meToo 
      • The media needs to carry the story.
      • Lobbying the media
      • Global Climate Change and Grief course at UW Bothell via Mark.  He knows the professor.
      • Schoolkids doing gun control - are they going to succeed?
      • Need to set an agenda for each topic
        • Indivisible
      • Passive House
      • Companies encouraging employees
      • News blackout on 2,000 kids in WA State who are homeless every night
      • 300 women in cages in WA
      • Need freedom of the press
      • Takes a strong editor to just go for it
      • Media Company - newspapers and media.  Reporting.
      • Bring back journalism - Richard
      • Rachel Maddow the highest rated anchor
      • AppsJack logo is three plates of varying sizes
      • "The Day After", movie - Mark
      • Hanson on Climate Change.  Corporations took over.
      • Inconvenient Truth.  Gore now working with China and working on coal.
      • Larry takes his tech to China.
      • "The Expanse"
        • Bezos TV
        • Computers are not in charge
      • Blockchain and Cryptocurrencies
      • Kickstarter
      • Patrion
      • UBI guy running for President
      • Hollywood movies and actors
    • More 

    • Anchor

Next Time
  • What can you personally do, personally change - Mark, Bionic leaf
  • More women
  • More diversity
  • Build Larry's car
  • Need to think about political action 
  • Where are the women?

Monday, June 18, 2018

Mindset and Cultural Fit

Mindset and cultural fit are two of the most important issues facing many of us today.  What's mindset?  How an individual thinks and what they believe (their values).  What's cultural fit?  The degree to which the individual and their mindset fit within the culture of the organization.  These two things, in conjunction with each other, are a key lens through which we can look at a variety of situations and scenarios.

Siemens Corporation

Take my position at Siemens Corporation in the early 2000's.  My mindset was creative, ambitious and entrepreneurial in the beginning and by the end my mindset was more contrite and global.  During my six-year period there, I grew and learned much more about global business initiatives and challenges of integrating, say German with Silicon Valley cultures. 

The culture at Siemens was global, German, quality- and process-minded.  I, too, became very process-minded and I think was a good fit for the culture.  I was a good boy and became very good at getting things done globally by managing up to higher and higher parts of the organization.


After Siemens, I had a confident mindset and went to Nordstrom, a local company that looked great at the outside.  I came to find out that their culture was cautious and somewhat bureacratic.  They were flexible and worked as a team and this was a shock for me. I wasn't there long.  Wrong mindset by me, I think, and the cultural fit looked good but ultimately was not.  I looked fat in those jeans.


At Tableau, my mindset is contrite and humble. I am appreciative to have my job and like my coworkers.  I work with cool global accounts and am proud of my blessings.  Tableau's culture is very clear and positive although it's not perfect.  It needs work and is going through change.  It is becoming a more global company and needing to flex to play at the enterprise level, where I spend every day.  There's still a fit between me and Tableau because my mindset is flexible and its seem to be as well. 

What's your mindset?  What are the cultures of which you're a part and what are they like?  How's the fit?  What can you do about it?  What can be done about it?

Tuesday, May 29, 2018

Technology and the Environment: An Approach to Radical Energy Efficiency

Image result for jetsons

The AppsJack group of local change agents gathered on May 22, 2018 and met with Larry Gales, technologist and former UW faculty member about energy efficiency.  Larry is passionate about the environment and shared with the group an "existence proof" he has created about a future where we have reduced our energy usage by a factor of 30x.  The problem?  Getting there.

Here's how Larry paints the future: he breaks it into two areas and this message is for the general consumer.  Area 1 is personal transportation and he has concrete proposals.  Area 2 is residential where he also has specific proposals and integration factors between the home and travel.  If we think about it, we realize that our biggest personal energy foot prints are indeed in these two areas.

Consumer Vehicles

  • First, transportation.  Larry proposes that families have three vehicles 1) a 1-person small vehicle 2) a 2-person small vehicle and 3) a larger EV such as a Tesla Model 3.  Electric bicycles are also a small aspect of Larry's vision.
Image result for velomobile

Homes and Housing

  • Second, homes.  Mr. Gales' recommendation for significantly reducing home energy consumption is through the European Passive House model. These homes are airtight and use fans and heat exchangers for efficiency.  Although their overall cost to produce is about 5-7% higher than a traditional home, the costs are typically recovered.  Larry's ideas also are predicated on much smaller homes of about 1,000 sqft.
Image result for passive house
  • Larry also imagines an interface between the cars and the home in that the big car's battery charges and runs the home, largely. 

David Slight shared a new acronym that I had never heard: PESTLE.  Pestle stands for Political, Economic, Social, Technical, Legal, Environmental.  These are critical perspectives and views necessary to apply when considering a proposal or plan.  David's statement is there must be sufficient science and due diligence as well as leaders to lead social change.

The group shared cynicism of the USA's ability to transition into such a vision of the future.

Susan Stringer shared positive news that there is a group of scientists running for office.  The group agreed that there is such a vast disconnect between interests and perspectives that a model, resources and great leadership are needed to bridge that gap.

Someone recommended this book about corruption in the American political system.  Someone else recommended this episode of Real Time with Bill Maher that showcases Bill Nye.

The Gates Foundation has a program that focuses on changes within the USA, which is really nice to see.

Some cities are painting streets white in an attempt to combat climate change. Sad!

More From Larry

Larry discussed 3 vehicles.  The largest one is the Tesla Model 3, which you can find just by googling "Tesla Model 3" or going to Tesla's web site at:  https://www.tesla.com/ 
The two tiny vehicles don't really exist yet, but the closest vehicles are called "velomobiles" which may be human or electric powered.  You can see images here

But for the full description, you need to see his PPT at:  http://staff.washington.edu/larryg/Energy/CarHouseEff.pptx

Join us June 26, 2018 in Kirkland

Please join us on Tuesday, June 26th for our next gathering to change the world through meaningful dialog and strategic action.

Saturday, May 5, 2018

Remaining Human in a Technology World

Image result for berry zimmerman

The AppsJack crew gathered to continue their discussions on causality.  This month, the topic was about humans and we talked about benefits.  Benefits accrue to entities whereas outcomes are higher level.  David talked about their being only two types of jobs: service jobs and design jobs.  Service jobs directly interface with customers and design jobs do not.  There seems to be quite a gray area between these distinctions and most jobs are probably a mix between service- and design-related tasks.

In the house we had Berry Zimmerman leading us, a new attendee named Louis Sweeny who was smart and awesome, Susan Stringer, Reba Haas, David Slight, Jean Bishop and AppsJack founder Eric Veal.

Reba recommended the Humans are Underrated book and was telling us about Amazon getting into the real estate market with a new set of services.

Someone made the claim that, "People are informed but don't care." ie they are often apathetic.

The group talked about the influence that marketing and other people's designs has on us on a daily and unconscious level.  People need to be aware and alert of their environment and recognize what kinds of messages they may be receiving from the designers of their environments. An example of this is our "feeds" online and how they may be curated and presented.  Clearly the tech services providers have a lot of power over our perceptions and what inputs we receive for processing.  We need to be conscious of what we are processing and mindful.

Louis mentioned some innovation that Uber is doing in helping its riders find drivers and vice versa.  They are releasing a flashing colored light called Beacon.  With Simbi.com, users can barter skills and services online.

Eric made the point that being 'humane' is far more easier to understand and think about than being 'human'.  Being human includes everything, whereas being humane is only a subset of the features we would value and want from an individual.

Berry shared several human-defining traits with us: choice, a belief of control, unique experiences, independent, social.  Berry also dropped big questions on us like, "What is the purpose of humanity?"  The group thought the question was perhaps a bit too broad but it definitely got them thinking.

Louis mentioned the 2016 feature film Arrival and others agreed it was a good one.  "Linguistics professor Louise Banks (Amy Adams) leads an elite team of investigators when gigantic spaceships touch down in 12 locations around the world."  And he also shared that he likes the book The Top Five Regrets of the Dying.

The movie The Perfect Human Diet was also cited as an interesting watch by Berry.  "Filmmaker C.J. Hunt searches for a solution to the obesity epidemic using dietary science, historical findings and ancestral native diets."

Also mentioned were Esther Perel's TED talks.  David is a fan of Jeremy Rifkin who stars in the 2017 film The Third Industrial Revolution and also really likes what he sees from organizations that follow the Holocracy practices of self-organization.  The group talked about Dunbar's Number which states that a human can't scale beyond 148 meaningful relationships.  Humans on BBC was recommended as was the Seattle Liberating Structures group and Crucial Conversations book.

Join us in May to contribute to the fun.

Sunday, April 22, 2018

Seattle Group Discusses Application and Impact of Blockchain for Small Business

Our great host and leader, Andrew Sengul, led Richard Webb, Reba Haas, Eric Veal, Bruce Follansbee, Dr. Tom Louwers, Thomas Mercer (new job as Assistant Director to UW MBA programs!), and marketer/professor/smart guy Mike Pritchard in a very interesting conversation about blockchain. 

Andrew spoke to the changes that blockchain will bring and how it may impact our businesses and lives.  Andrew is a genius, I’m pretty sure.  I haven’t verified it but in every conversation I continue to be reminded of how much more he knows about most subjects than I do.  Andrew is opinionated, smart and self-assured.

Andrew gave us a printed handout to follow covering a blockchain history, a comparison of blockchain technologies, what it means for our businesses and what it means for us.  As is normal at the events, he was regularly interrupted with questions and inquiries from the guests and participants.  He handled the inputs well and we left the evening with a new level of understanding about this particular technology and it’s impact on us.

Mr. Sengul spoke to us of the history of blockchain and noted that there were predecessors to BitCoin like DigiCash and HashCash and predecessor alt-coins like Ethereum and the like.  Proof of work is one of the core attributes of these systems and other schemes include proof of duration and proof of stake.  These are high level attributes that set the style and applications of the technology.  There are many applications of blockchain other than cryptocurrencies and those domains are still being explored heavily and in new ways. 

Andrew helped us understand what the idea of a crypto currency ‘wallet’ is and how the exchanges are typically holders of wallets on end users’ behalf.  But end users can have their own wallets.  The consequence of which is more computing resources required to run the basic peer-to-peer distributed transaction ledgers.  A single wallet today takes up about 170 GB of space which is not ridiculous for a modern home computer system but at the same time is not a load that the average user would want to run.

The technologies were compared by Sengul and discussion and input ensued.  He  shared information about consensus mechanisms, integrity strategies, obstacles (such as transaction cost, transaction time, regulation, attacks and resource requirements).  We talked through a few of the popular technologies like BitCoin, Ethereum, Ripple, Monero and Hyperledger.  Linux, IBM and T-Mobile are big backers of Hyperledger, for example.   

We discussed the $4B price tag for someone to try to take down Bitcoin now.  It doesn’t sound all that high given all the billionaires and power kings in the world today. 

The meaning of crypto currency and the blockchain technology is interesting.  For example, benefits include getting around central agencies including governments and banks, getting investment capital via initial coin offerings (ICOs) and the secure storage of open data and its associated verification in a peer network. 

There are a variety of challenges with blockchain technologies now and the associated regulation that has come and will increasingly come.   As evidenced by Mark Zuckerberg’s recent visit to the US Congress, the world is not yet ready to see or understand the implications of big data at a very low level of detail.  Stupid questions get asked and it’s hard for people to comprehend the power and enormity of data.  Blockchain adds an interesting element of control and visibility to proprietary models of data capture, storage and transmission. 

Cryptocurrencies are an aspect of the blockchain but not an essential property.  Many of the blockchains rely upon an underlying cryptocurrency to give “gas” to the process like in the case of Ether.  New metaphors and businesses are being built and it’s exciting.  And disruptive.  And new. 
We are starting to see private blockchains, new encryption methods, new related technologies and business models.  People wonder if these things are ponzi schemes and some may very well be.  For example, Ripple is perceived by some as a government and traditional way to give a consumer “blockchain” tomany but in reality it does not use the same technology and benefits as have been created by Bitcoin and its ilk.  Regulation and rip-offs will come. 

Join us Tuesday, April 24, 2018 for conversation with host Berry Zimmerman about that which keeps us human.  We are up against an onslaught of incredibly compelling technologies and need to continue to carve out the niche of humans and individuals in a rapidly changing environment as we have always done.

Saturday, March 31, 2018

The AppsJack Way

Image result for team building

My first real business project was in 1996 when I built a marketing website for my dad's business, Anacortes Brass Works.  ABW sells large runs of belt buckles to businesses, primarily, and the website was a real boon.  It was a fun project.

Through the nineties, friends and I built a lot of websites to learn the new medium. 

From 2000 to present, I work by day in the Fortune 10 as a business advisor.  My skills are technology and transformation.  I work with some of the largest brands in the world to figure out how to use more data and education to transform and mature their businesses efficiently.

On the side, I love helping local entrepreneurs advance their causes.  There is Chris, Pete, Lee, Ted and many other friends who I've been lucky to help  move the needle on their ideas and their careers.

I'm not a coach, exactly, but I think I am motivational; at least I've been told so.  I have master's degrees in Information Systems (business + the internet) and Business Administration.  I am a certified Project Management Professional.  I have been doing business consulting professionally since 2005 when Siemens Corporation made me an internal consultant.  And realistically I have been helping businesses grow and advance since high school when I first started to understand my parents' businesses and their associated challenges.

Last year, on the side, we helped a local businessman named Ted Clark reinvent his data service business.  Ted was  providing a variety of services to people but with no real direction or theme and found it hard to build up a pipeline of clients.  He wanted to figure out how to better market himself.  With a partner, Steve, who was good at marketing technology, we worked with Ted to devise ways for Ted to target clients.  We selected users of the popular Shopify online store and refined the market even further from there.  With that project, we helped Ted identify his target audience, hone is products and services and provide a unique service that scaled.  Ted's sales increased greatly and he's been able to grow his business much more easily from that point forward.

AppsJack's latest project is working with a Woodinville-based friend, Lee, to scale his new business called Shape My Grip.  SMG has a patented grip for bicycles that will hopefully eventually move into other sports and healthcare applications.  A partner, Sebastian, and I are coming in as business consultants to sell more of his products faster, using Amazon and Fulfillment by Amazon.

AppsJack is best at providing product management services to its customers.  We help them understand their market and defined products and product releases aimed at capturing A) money and B) knowledge about what people want.  We drive hard to advance product development and innovation. 

We partner with business owners to accelerate their sales and advance their careers, all in the name of fun, partnership and profitability.

Many people are not very confident marketing themselves or their products.  It can be nerve-racking and stressful.  We partner very closely to support our clients, make them feel good, make them feel confident and help them make the right decisions to mature their products and move their businesses ahead.

AppsJack works with a very high sense of urgency and the latest technologies to define and advance the agendas of our clients while skillfully mitigating key risks.

The requirements for pulling off this kind of services business at scale are:

  • A great team.  We have a network that includes some of the most amazing talent around in all fields of business development from hard to soft skills in all industries.
  • The best from technology.  None of this would be possible without technology.  We stay abreast of the latest technologies and implement where and when we can with out clients.
  • Clients who inspire us.  Our clients come from a variety of walks but are generally seasoned business people who are ready to go out on their own or advance a product or service they have already started.  We work with them to help set the vision, understand the impediments and give a huge boost toward their goals.
  • Flexible compensation arrangements.  We are willing to work for profit-sharing, for example.  So that clients don't have to stomach huge up-front costs as we get going accelerating their business or project, we help align on incentives for everyone to win.
  • Unusual focus on community.  AppsJack organizes regular meetings and spends a lot of time out in public, including volunteer work with great causes.  

Contact us today if you'd like to hear more about our project and what we're building here in Seattle and the Eastside.

~ Eric